SEA // SIDE takes the music experience offshore.
We decided land wasn't good enough.
So we took the music SEA//SIDE.
Editions
Featured Artists
Auguste
Afro-House- Top-100 Beatport Afro House Artist · releases via Empire, Armada & Insomniac
- Backed by Diplo & Black Coffee · Tomorrowland, Ultra, Hï Ibiza, Cercle
- Known for his remix of Asake’s "Basquiat"
Partners
Link Studios
Creator-led content & media services
Partiful
Backed by Partiful — guest list & ticketing for every sail
partiful.com/lupfr ↗The Team
Will Lupfer
Leads event production, artist acquisition, brand strategy, and the vision behind LUPFR's flagship franchises — from SEA//SIDE to curated private events.
Eliott Nazarian
Strategic partnerships lead at LUPFR — business development, brand partnerships, and expansion across LA and beyond. A licensed attorney, actor, and entrepreneur.
Zac Brosky
Assists Will with production, contractor management, and artist relations — a key member of the LA market with a focus on SEA // SIDE.
LUPFR Entertainment
SEA // SIDE is a LUPFR original — the offshore franchise of LUPFR Entertainment Group. LUPFR builds artist-first live music across Los Angeles and San Francisco, turning unexpected spaces into venues — from intimate warehouse sets to full-scale yacht takeovers.
Same production DNA as its sister franchises, with its own name, wordmark, and identity.
lupfr.com ↗