We decided land wasn't good enough.
So we took the music SEA//SIDE.
Headliners shown in blue. Tap a name to see the profile.



Leads sponsorship, brand strategy, and the vision behind LUPFR's flagship franchises — from boiler-room sets to yacht takeovers.
Runs production, contractor management, and artist relations — the key lead building out LA with a focus on SEA // SIDE.
USC Gould School of Law. Supports contracts, venue operations, and event legal work.

SEA // SIDE is a LUPFR original — the offshore franchise of Lupfer Entertainment Group. LUPFR builds artist-first live music across Los Angeles and San Francisco, turning unexpected spaces into venues - from intimate warehouse sets to full-scale yacht takeovers.
Same production DNA as its sister franchises, with its own name, wordmark, and identity.
lupfr.com ↗